Levi Strauss did it by designing the first riveted men’s work pants out of denim in 1873. These pants became known as the first blue jeans. Wrangler did it by designing a jean in the mid 1940s suitable for rodeo use. Both had created a successful product that consumers enjoyed as each helped to transform the denim industry into one of the most thriving in America. At one point El Paso, Texas (once considered the jean capitol of the world) was manufacturing 2 million pairs of jeans per week (source: San Antonio Express). Unfortunately, 97.7% of the clothes America purchases today are not USA made (source: WND).
A paradigm shift is a radical change in beliefs that replaces the former way of thinking with a different way of thinking. In 2002, a radical change in beliefs took place when the World Trade Organization allowed foreign made products to be imported into the United States without tax tariffs. This allowed low dollar garments to be shipped into America at a cheaper price. The different way of thinking put many USA clothing manufacturers in a bind as they could not compete with the lower priced clothing coming into the country. In order to survive, many of these manufacturers had to leave. As a result, shoppers enjoyed the cheaper prices, business owners enjoyed higher profit margins, and manufacturing overseas became a trend. This particular shift left manufacturing hubs like El Paso with many vacant buildings as jobs continued to be lost. To date, the American apparel industry has lost -84% of its jobs since 1990 (source: United States Bureau of Labor Statistics) and the idea of manufacturing clothing in the United States seemed impossible.
In 2002, an American Made blue jean manufacturer was founded. The company was called the All American Clothing Co, a business that takes pride in manufacturing quality blue jeans in the United States. With the conditions brought upon by the American economy and the World Trade Organization, many experts thought that a USA made blue jeans manufacturer of this type was conditioned to fail. Many believed that manufacturing clothing in the United States was impossible. “It cannot be done,” they said.
How Jeans Are Made
At first, the experts were right. The All American Clothing Co. survived on its Founder`s family savings as the company made only $1,800 in year one of business. Their warehouse of clothing inventory never left a small 8 foot closet. It was clear that selling American made items in the 2002 American economy was going to be undoubtedly tough, but to the companies` Founders and employees it was not about the money. It was about a responsibility to support the American worker and future generations. The company continued to work hard, learn from their mistakes, and make something happen every day. Year by year, they made progress.
In 2010, the company encountered the spark they needed with a growth spurt of a 60% sales increase. For the next three years, the American blue jean manufacturer averaged the same 60% growth rate, proving that jeans can be made in USA. The company is creating new challenges and taking massive amounts of action in order to create American jobs. One of those challenges is the recent acquisition of a new warehouse facility. In the past decade, the USA made company has gone from a small closet of warehouse space to a 45,000 square foot warehouse. Another new challenge is the move into a cut and sew factory in El Paso, Texas. The company has begun producing many styles of USA jeans for sale in their Texas operation. They plan on adding up to 70 new positions in year one as they attempt to revive the old blue jeans capital of the world.
The American Dream is still achievable in the once thriving denim industry. The proof lies in companies like the All American Clothing Co. who genuinely have a passion to support USA families and jobs. The companies` goal 11 years ago was to do just that. By keeping their production made in the USA, the company has provided many jobs and a tax base that supports communities across America. Together, the All American Clothing Co. will continue to prove the experts wrong as they create American jobs and bring back the denim industry in America…It`s in their jeans.
All American Clothing Co.